撸撸射
从Jürg Neuenschwander 2009年开动到同济大学策划创意学院担任客座磨真金不怕火起就和他分解并一直合营。他率先的自我先容使东说念主印象深远，“我来自瑞士的一个小村庄，我的父亲是一位乡村教师”，这也许是他同期算作又名做事记载片导演需要赶快拉近和目生东说念主联系的做事风俗使然。固然其时Juerg刚刚五十露面，但因他一头淡色趋白的头发被学生在私下面爱称为“瑞士老爷爷”。在随后的这些年中，他不时组织了同济和他来中国之前使命的学校瑞士伯尔尼艺术大学之间的连合使命坊，其中波及了辛苦栽种、音乐视觉扮演、跨文化策划和跨专科商量会等等。
Juerg在中国的这些年碰劲是中国的“后奥运期间”——和西方联系发生变化的一个调遣时候，从单纯引进时刻到彼此合营，从全盘盗窟到功能考订，从原土品牌被收购到独处品牌再行缔造。Juerg的最新记载片《中国窍门：勇气与颖慧》从一个视角记载了这些变化。
影片以创业为主题，剖切了险些属于三代东说念主确当下生计和对改日的憧憬——历经灾难后成效转型的50后工程师、中瑞饲料机械合股企业初创者；有些无奈又无虑无忧的70后音响制作小业主；收拢机遇充满但愿的90后无东说念主机初创者maker。而围绕这三位主东说念主公，导演还以其历害地，看似不经意间同期捕捉了他们临近的东说念主，包括饲料机械厂的寻求职业发展的客户，小业主工坊中身兼清洁工、收银员的老奶奶，内地初创者的充满西方时刻理念念见识共享精神的海外合营者。算作不雅众，同期算作一个70后中国东说念主，推行生计中的东说念主和事因为出现时一个对中国有很深了解的瑞士导演的记载片中而显得老到又目生。
导演以一种乐不雅的同理心呈现了西方对中国广为月旦的“盗窟”气候下的中国东说念主的推行生计。效法在中国有着自古的文化渊源，但在西方严格的专利轨制下怎么不绝前行，一经不再只是是中国的问题，而是总计翻新者需要濒临的共同问题。但非论怎么，一个多元价值取向的中国社会正在成型，影片为咱们掀开了一个内含中国特点的创业锦囊。
吴洁
于往赫尔辛基途中
2015年12月9日
The years during which Jürg Neuenschwander spent most of his time in China were the years after the Olympic Games, which marked a turning point in China’s relationship with the West. It was no longer a case of simply importing technology, but about collaborating. And it was no longer a case of out-and-out shanzhai – i.e. copying – but about optimizing functionalities. It was also no longer a time of Chinese brands being bought up, but of independent Chinese brands beginning to establish themselves. These are precisely the changes that Neuenschwander captures in his latest documentary, The Chinese Recipe – Bold and Smart.
The film is concerned with entrepreneurship. It dissects the lives and future ideas of people from three generations: an engineer born after 1950 who, after going through those difficult years, managed to turn things around and founded a Sino-Swiss joint venture for feed production; a small-scale businessman born after 1970 who began manufacturing audio equipment more or less out of necessity, and who is now completely wrapped up in his career; and a group of makers born after 1990 who are filled with optimism and want to seize their chance by using their startup to develop a drone.
The director’s eye for detail means that he also captures, almost as if in passing, other people who inhabit the same space as the three protagonists: a customer who buys machines from the feed-mill company and who is a successful businessman in his own right; the mother of the amp-maker who is a cleaner and cashier rolled into one; and the international partners of the makers who live in far-off Guiyang and are inspired by Western technological idealism and a philosophy of sharing. For a viewer born in China after 1970, these real-life people and their environments seem both familiar and strange because they appear in a documentary made by a Swiss director with a profound knowledge of China.
With a great deal of empathy tinged with optimism, the director shows the very real lives of Chinese people who are utterly at home in the shanzhai culture of imitation that is so heavily criticized by the West but has such a long cultural tradition in China. The question of how progress can be made within the confines of the West’s strict patent system is no longer only relevant to China; it is now an issue that all innovative thinkers will have to address. In any case, a Chinese society with pluralistic values is emerging, and this documentary opens our eyes to entrepreneurship, Chinese-style.
WU, Jie
On the way to Helsinki,
Dec. 09, 2015
More information about the film and the director:
www.thechineserecipe-movie.com
juergneuenschwander.com